BEAUTY: A List of Cruelty-Free Makeup Brands

A master list of cruelty-free makeup and beauty brands to have you feeling beautiful in no time, without the unnecessary animal testing. #FreetheBunnies

Why hello there, beautiful! Today I wanted to open up about a subject that’s very important in the world of beauty: cruelty-free makeup brands. I feel this is an important subject for all beauty consumers to be aware of so we can make informed decisions when selecting our purchases in the makeup aisles of our local drugstores or Sephora.

Please be aware, by no means do I claim to be an expert on the subject. No one can really be an expert without individually inspecting the practices behind the manufacturing of each cosmetic product. That said, I have invested quite a bit of time over the past couple months personally contacting beauty brands and scouring their websites for product information on their animal testing policy. Animal testing policies are changing all of the time due to the demands of the industry, if you have a cosmetic product that you want to get out into the world, then you may be interested in contacting some scientific consultants such as focalpointresearch.net to get your product regulatory approved.

Truthfully, animal testing in the cosmetic industry is an archaic and unnecessary means of product development that’s cruel to the animals and general serves very little purpose for human health. The good news? Many beauty brands that we know and love have made the decision to abolish animal testing and today I wanted to share a list of my favorites with you, so you can make the best decision when next picking out your mascara.

The China Factor

As I said, I’ve put some time into this over the past couple of months. I made the decision to go vegan and wanted to become much more conscious of the types of products that I was buying. Our dear friends at Peta have a wonderful compiled list, here…but I wanted to actually inform and investigate for myself what makeup brands animal testing policies were.

In my research, I started to noticed a growing trend of what I’ll call the ‘the China Factor’. Most (if not all) cosmetic brands will have a product information section that will state their policy on animal testing. Those that don’t test their products on animals are usually really upfront about it and often have a seal of approval by Peta displayed, but some will slip in a little exception that is definitely worth pointing out. When reviewing product information, you may notice a line similar to this spring up:

“X brand does not test our products on animals nor do we permit others to do so, except where it is required by law.”

What this means is, to follow Chinese law makeup brands are required to submit to mandatory animal testing for a cosmetic product to hit the market. Many makeup brands, MAC Cosmetics included, have been publicly outspoken that they do not like this and are actively working to change it…but do continue to sell products in China, thus are submitting to these tests.

Note: the Website Isn’t Always 100% Truthful

I hate to rag on Dior, but I’m going to for just a second. Their beauty product information actually states that they don’t perform animal testing or permit others to do so either, period. This raised a red flag to me since PETA reports that they do so Dior was a brand I researched a bit further. After a few emails, I finally got an honest answer…their love and commitment to animals prevents animal testing…except where required by law. See. The China Factor strikes again.

As I mentioned, Peta has a comprehensive database of cruelty-free companies that you can easily browse here. In fact, I really do recommend bookmarking that site or downloading their ‘Bunny Free’ app to come back to overtime because more and more makeup brands are taking the stand against animal testing and being added to that list all the time.

For today though, I wanted to share a list of my favorite cruelty-free makeup brands that all have a wide-range of products that are quality and beautiful…without the unnecessary animal testing.

Be sure to spread the word and pin the following image:

Thank you so much for reading and I hope that you do take a moment to pin the above image just to help get the word out there about makeup companies that aren’t using animal testing. I think the more we support those brands, the more we will make our vote with our dollars and lead the change in other brands banishing animal testing as well.

Please note: Yes, I did make the decision to follow a vegan lifestyle this year. Be aware, the makeup brands listed above may have individual products on the market that aren’t 100% vegan. I find that it is impossible to boycott food markets and brands that distribute meat and dairy products, so take it upon myself to carefully read the ingredients of any food, beauty or other item before making the decision to buy. The above makeup brands are cruelty-free, but to ensure that a product is 100% vegan…always double and triple check the ingredient list. If you’re unsure of an ingredient, a simple Google search will help 🙂

As always, stay stylish and keep chasing your dreams!

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