Meet the $16 Pacifica foundation I can’t stop myself from reaching for every single day. It’s clean, vegan and cruelty-free!

Okay. I have exciting news! I have found a cruelty-free, vegan, CLEAN, long-lasting foundation with an EXCELLENT shade range from the drugstore. Or rather, the drugstore section or Ulta anyway. That counts in my book!

An Instant New Favorite

Sometimes I waver back and forth when testing out a new foundation but I truly instantly fell in love with the way this applies on my skin. So if you’re are on the hunt for the next best thing from the drugstore — take notes because I think you might want to be making a mad dash to your nearest Ulta store or Ulta.com immediately.

Seriously, I’m not even going to beat around the bush on this one – the Pacifica foundation is phenomenal. Absolutely phenomenal. Allow me to introduce you to the basics!

Shop the Pacifica Foundation

Pacifica Alight Clean Foundation ($16)

Target * Ulta

Pacifica Foundation Rundown:

Large Shade Range

We all know the drugstore can skimp quite a bit when it comes to offering diverse shade ranges from foundation. Well, the Pacifica foundation truly knocks it out of the park offering not just 30 shades — but a variety of undertones as well. Similar to MAC and Lancome, you’ll pick neutral/warm/cool when picking your color match to ensure you find a shad the perfectly fits the bill for your needs.

Clean, Cruelty-Free and Vegan Formula

Good news! The entire Pacifica Cosmetics line is clean and certified vegan and cruelty-free.

Medium Coverage with Satin Finish

Immediately I fell in love with the beautiful satin finish the foundation brought to my complexion — particularly in the dog days of winter when my skin could use a boost! It leaves your skin looking healthy and nourished — and like real skin.

Round of Applause for the Wear Time

If you’ve been in these parts before, you know this where things often can fall apart for a foundation where I’m concerned. I’m incredibly picky with wanting something that both looks great and performs well ALL day long. Well, I’m happy to report the foundation is super long lasting and also doesn’t get that nasty heaviness that comes along with some other drugstore options. It truly feels like a luxury foundation on my skin and I am here for that!

Pacifica Alight Foundation Rundown

The Pros:

Excellent shade range
Talc free, clean ingredients
Beautiful satin finish
Long-lasting – even without a primer
Certified vegan and cruelty-free
Available at Ulta
Affordably priced at $16
Glass packaging with a pump

The Cons:

None. Seriously, I can’t think of a single one.

Overall Grade: A

I am beyond excited to have started off 2020 with a new foundation obsession. And yes, my love for the Pacifica foundation has ventured into obsession category. I’m actually a little bummed that I have to other brand spanking’ new foundations to test for you guys because I really don’t want to stop reaching for this the morning! I love the radiance it brings on my skin and it’s one of very FEW foundations I’ve found in the drugstore that wear beautifully all day long.

If you’re on the hunt for the next great thing, I absolutely recommend you pick up the Pacifica foundation. It wears like a luxury foundation for $16. Nuff said!

Shop the Pacifica Foundation

Pacifica Alight Clean Foundation ($16)

Target * Ulta

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