Breaking News: I interrupt your daily routine to bring you some groundbreaking news from Paris Fashion Week, (and no it does not involve a Kardashian!). Rochas has debuted some new, revolutionary technology that is sure to change all of our lives: the boob seat belt. Ladies, fear no more that life will put your girls in harms way. Now they were stay securely strapped to your chest, no matter what storm they weather.
OBVIOUSLY this life-changing achievement is sure to garner a lot of critical acclaim, so…as your runway scout I felt it is my solemn duty to bring this joyous news to your attention. I mean, it’s not every day – season or even year, that something this huge comes along. It’s bringing safety measures to high fashion – an issue we do not see dealt with enough. I can only hope Rochas’ boob seat belt will pave the way for more fashion designers to incorporate safety tactics into clothing designs. Might I suggest some personal items for first aid? Gauze skirts and band aid bandeau tops? Dual side airbags sewn into the torso of a gown to prevent injury when falling? Really, the sky is the limit!
Click through to browse the seatbelts in action!
There is no word yet as to when these boob seat belts will be available to the general public. Nor has Rochas disclosed any information about testing and the effectiveness of the belts. But, it is still the dawn of a new day and these should hopefully be readily available come next spring.
Till then, we’ll just have to live in fear without the guaranteed safety of Rochas’ thoughtful design. Good luck!