The 2021 HM Eco-Friendly Holiday collection has arrived — proving you sure can party in circular fashion!

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Fashionistas are abuzz and ready to spring their manicured hands into action the very second the 2021 HM Eco-Friendly Holiday collection drops at 10 am EST on Thursday, December 16.

News of HM celebrating the holidays with a fabulously fun sustainable collection popped up in late October and the internet has been eagerly anticipating its arrival since. Only adding to the frenzy? Those of us parked in Canada and the US are having to wait a full additional week to shop the 45-piece collection. All styles from the Swedish retailer are NOW AVAILABLE around the globe!

And if you want to get your hands on a piece from the HM Holiday 2021 collection, you’ll need to act swiftly. And I mean F-A-S-T!

One thing we all know for sure is that history has a way of repeating itself and while this is the first sustainable collection of its kind, H&M’s designer collaborations have a long history of selling out in record time. So clear a block of time in your morning schedule because it’s highly likely everything will be sold out and listed on eBay at triple the price before you crack open your salad and Diet Coke at lunch.

2021 HM Eco-Friendly Holiday Collection

There’s truly a lot to love about the HM Eco-Friendly holiday collection but most of all — it proves circular fashion doesn’t have to be boring! Issues on sustainability and the health of our planet are very serious and important topics, but on a fashion front… we can still have fun while doing good for the earth.

Spanning 45 glitzy looks, the 2021 HM Eco-Friendly Holiday collection comes with fun and flare that will most definitely make you star of the dance floor at whatever holiday celebrations await you. It’s a collection that also brings about retrospective glamour to the point where you’ll feel like Studio 54 is still in business and you’re about to hit the bar with Liza Minelli.

The HM Eco-Friendly Holiday collection is the brainchild of H&M’s Sustainability Manager Abigail Kammerzell and Creative Director Ibrahim Kamara. Together they brought to life a collection destined for joyfully ringing in the New Year in high fashion while dressed entirely in recycled materials. It’s the first fully circular line for H&M and another major step forward in the brand’s mission to be climate positive by 2040.

Preview the 2021 HM Eco-Friendly Holiday Collection by Kamara, below and shop now!

Recycled Polyester Bandeau and Skirt ($349)

Polka Dot Tights ($49.95 for Set of Two Pairs)

Recycled Polyester and Sequin Slip Dress ($149)

Halter Top ($219) and Matching Mini Skirt ($209) Made from Recycled Polyester and Recycled Glass Beads

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