The St John Fall 2021 collection has just landed and it’s giving Cruella de Vil a run for her money.
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Well, fashionistas! As we start the transition out of summer, today we’re checking in on the St John Fall 2021 collection as well as celebrating the new era the brand finds itself in.
Creative Director Zoe Turner debuted her first St John collection in Spring 2020 after several successful posts at major houses in Milan and Paris. The British designer’s career in fashion began at Alberta Ferretti before moving onto Christian Dior.
At Dior, she worked alongside John Galliano as Senior Director of haute couture and then as Director of Knitwear with Raf Simmons. Following Dior, Turner returned to Italy for some time at Max Mara before accepting the creative director role at St John.
I mention Turner’s resume as her work at Dior and Max Mara especially will translate well into a heritage brand like St John.
Founded in 1962 by Robert and Marie Gray, St John has specialized in feminine knits and classical silhouettes for nearly six decades. These are areas where Turner has a proven successful track record and her finesse can inject new life into the brand in this next chapter.
“I really want to remain deeply rooted to the company,” Turner told WWD. “I hope to bring the company into a new era of modern luxury.”
ST JOHN FALL 2021 COLLECTION
For her St John Fall 2021 collection specifically, Zoe Turner focused on reinventing the brand’s signature tweed styles while balancing playfulness in the chicest way possible.
The collection features green, blue and space-dye tweed on a variety of classic jackets but also on more relaxed pieces like joggers.
The Fall 2021 collection also welcomes cheerful bursts of color like a lush cherry red and elegant lilac purple. Perhaps the most lively pieces, however, are the delicious Dalmatian print trench coat, sheath dress and blouses.
Cruella de Vil? Eat your heart out.
Enjoy a look at the St John Fall 2021 collection below – which is now available to shop!
Faux-Fur Coat / Dress / Jacquard Coat / Silk Blouse
101 Dalmatians
The St John Fall 2021 collection channels Cruella de Vil with Dalmatian-print apparel and a fabulous fur coat – only in this case? It’s faux!
Tweed Updates
While tweed is undoubtably a famous brand signature, the St John Fall 2021 collection experiments with a more relaxed approach. Alongside classic trousers and ladies’ who lunch jackets are cropped silhouettes and casual joggers.
Geometry-Ready Syles
Get out your protractors and rulers because the St John Fall 2021 collection also includes a variety of sharp geometric prints that are perfect for the office!
The Everyday Basics
From silk and crewneck shells for beneath your blazer to ribbed turtlenecks and cardigans, the St John Fall 2021 collection features a variety of well-made basics that will serve you for seasons to come.
Lilac Dreams
Going for color, Zoe Turner introduces elegant lilac pieces that have a lightness to them that’s undeniably feminine.
All Fired Up
Injecting fun and flare, Zoe Turner’s St John Fall 2021 collection includes a variety of cherry and rust-orange styles that are perfect for making a statement with your seasonal dressing.
Back to Black
As much as we all love to play with vibrant colors, the timelessness of black will truly never go out of style. St John’s Fall 2021 collection includes an array of wardrobe staples. Edgier styles like leather and peplum jackets with cutouts are balanced by everyday blouses and a simple-yet-elegant cocktail dress.
Bold Jewelry
St John’s jewelry is crafted with natural stones and organic materials. The Fall 2021 collection includes large, Roman-inspired statement pieces that will make a bold addition to your daily attire. Pieces also come in a wide range of gemstones.
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XOXO
Kelly
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