“I think the problem with blogging is that the internet is SO over-saturated…”
I’ve been choking on statements like this everywhere. Today, let’s debunk the myth and break the stigma. Why your blog, your content and your voice matter!
Today I wanted to break discussion of New York Fashion Week and my favorite beauty bits, to discuss a stigma that I think is really wrongly being attached to blogging and the creation of online content these days. In the past year or so, I’ve read countless articles and blog posts, basically saying that blogging is on decline and there’s no point trying to get in the mix. Those that will succeed have risen…and there’s not much sense in trying to add your voice to the X million other blogs out there.
Quite honestly, my work in marketing and communications has shown me what a load of bullocks that argument is and I want to speak against that – while sipping on a cup of black coffee on this glorious Saturday morning.
I want to write this post for you, the potential or established blogger who is trying to grow your corner of the internet. I want to write this post because I feel statements about blogging being on ‘decline’ or the ‘oversaturation’ of the internet can be disheartening and I don’t want you to feel discouraged. I don’t want YOU to feel like your VOICE does not matter, it is not important or does not want to be heard. For a start, your blog can be monetized in the same way any online business can be; by using a digital marketing company like SERP to boost its visibility. The same can be said if you simply want to grow the platform from which you’re able to influence others. Yes, there are millions of blogs out there, but the online audience is also huge and ever-growing, so there are always going to be people who are interested in your blog.
Blogging and the Internet is SO Oversaturated…
Honestly, is there any industry out there that’s not over saturated? Since New York Fashion Week is still so prevalent on my mind right now, I’m going to use it as an example.
Without question, New York fashion is in its prime. There is so much great talent out there, that as someone invested in keeping up with the runway collections and the inspirations behind these talented designers, it’s hard to keep up with it all. Does that mean that this surplus of great designers should not exist? Absolutely not. Should Altuzarra, Nicholas K, The Blonds, Libertine, Marissa Webb, so on not be creating and showing their great work on the runways because brands like Marc Jacobs, Tommy Hilfiger, Calvin Klein, Ralph Lauren, Oscar de la Renta, Michael Kors and anyone associated with a Kardashian will grab the headlines? Absolutely not. In fact, that’s ridiculous.
It might shock you, but life is not just about headlines and mass retailers. New York Fashion Week and the internet have created resources for new and rising talent to create work and establish their own e-commerce platforms for customers to purchase and appreciate their designs.
A Step Further – The Importance of Small Business
I know not everyone who blogs is looking at it from a business perspective, but the same principals apply. Personally, I’m always committed to discovering and appreciating the neat small businesses in my community. Sure, we could all rush off to Starbucks to get a coffee or to large retailers at the mall to find a new coat. But I’m drawn to the local storefronts. The cafes, boutiques, local farmer’s markets and even the talented people on Etsy.
Likewise, we could all go to CNN to get the news, the Weather Channel to get the weather and the ABC to get our television. Should smaller news outlets, local weatherman, and other cable and streaming outlets close up shop and stop creating content, simply because there are big corporations already doing the same thing for a wider audience? Should filmmakers showing their work at Sundance give up because there’s no way their smaller films will compete with the big business of Disney and Warner Brothers? No.
Don’t be a ‘Basic Bitch’
‘Basic bitch’ is a slang term, applied to people who consume mainstream products, services and entertainment. I wanted to refrain from using this term because it is pretty crass, but it is so succinct that I decided to roll with it.
Everyone, me and you, is entitled to consume content and merchandise from whomever we choose. Whether that’s purchasing candles at Bath & Body Works like the masses or watching a beauty vlogger like ‘Zoella’ on YouTube instead of searching out one of the many YouTube channels that don’t have 10 million+ subscribers.
No, a wide audience is definitely not a bad thing. On the flip side – a smaller audience is not necessarily any less profound.
Your Voice Matters
There are 7+ billion people in the world and that number rises every day. Our population is on a steady incline, with no end in sight.
Anyone that tells you there is no room for or anyone to listen to your voice and share in your passions is wrong. Beyond the billions of ears out there, the world is constantly in forward motion. In a nutshell? There will ALWAYS be a place for new talent – be it a new blogger, a new musician, a new store owner, a new tap dancer, a new fashion designer…and even (get this) a new big business. So if you want to start your own blog, then you should. Just do what makes you happy. Don’t forget though that if you are going to start your own blog, then there are a few things that you need to consider first. Such as who will host your site? Perhaps you might use one of these canadian web hosting companies? What about the content that you will post? There is a lot that you will need to consider, so make sure that you know what you are doing first.
Your Audience is Out There. Work to Find Them!
Second to your voice being important, another key takeaway from me rambling on (I’m onto my third cup of coffee, thank you) is that competition doesn’t need to be a deterrent. Don’t see competition as a reason to throw your hands in the air, give up and walk away. Instead, see competition as being faced with a challenge. Your voice matters and your audience wants to hear it, you just have to work hard to find those wonderful people.
Do not, under any circumstances, let someone tell you that your dreams are inconsequential just because someone else has dreamt and achieved them too. Don’t let anyone tell you your voice does not matter, just because there’s already a lot of chatter.
No matter what you dream of or work towards, know that you can do it! The world needs more than one painter. One teacher cannot educate the world and one blogger can’t touch the hearts and passions of every reader. There is value in each of us and what separates us is what makes the world such an exciting and thriving place.
To the bloggers, writers and creators out there – I want you to know that I believe in and encourage you to keep going. Follow your passions, wherever they take you. Don’t let people talk you out of going after your dreams. Your ambition intimidates them. Yes, success takes a lot of hard work – but you’ve got the vision and tenacity to do it! And, when you need it – feel free to steal my favorite mantra…
When you keep going, you keep growing!
As cheesy as that sounds, it also just so happens to be true.
Now, I’m going to excuse you to go follow your dreams – whatever they may be. Pin this post and share it, keep it – for those days when you’re feeling discouraged. Trust me, we’ve all been there – me included. There’s an ironic beauty in feeling discouraged though. When you push further and turn the corner…you get to fall in love all over again with what you were doing to begin with. So go on, fall in love again and again with your work. Keep going. Keep growing!
Go, follow your dreams, rule the world!