Happy Friday loves and welcome to the finale of my How to Use Google+ series! In the Introduction we talked about the benefits of Google+ and in Part 2 we talked about how to SEO your profile and create an engaging post. All of that, a little bit zzzz…but no more. Today, we get into the social aspect of this social media platform. After all, it’s all about being social right? Finding the right people and sharing information.
I truly hope Google+ is not such a mystery to you at this point. The veil, I hope, has slowly been lifting! It’s weird to think that a form of social media can make you feel out of your comfort zone; but absolutely when I first used Google+ I felt like woah there! No. Give it some time and consideration, and you’ll be singing a different tune.
There’s two final things we’ll cover today:
- What is a Circle and How Do I Use It?
- Finding and Interacting with Communities!
3. WHAT IS A CIRCLE AND HOW DO I USE IT?
On Twitter this is referred to as ‘Lists’…and it’s absolutely something you don’t have to use. But, at the same time, it’s also something useful to be aware of on Google+. You’ll notice, when you click ‘Follow’ on someone’s Google+ account you are prompted to put them into a circle. You could just have one large circle. OR You could have smaller circles on a certain niche.
So, essentially… Circle = Category.
Not only can you browse Google+ through this Circle’s lenses, though. Much more useful is that you can dispense information to them as a target audience. Say you’re a blogger who blogs an Outfit of the Day post. Would you want to share that to your, say , ‘foodie’ Circle? Maybe, but maybe not. The foodies aren’t exactly the perfect audience for that. Say instead you have a ‘Fashionista’ circle. They better fit your target audience and would be more ideal to send fashion related posts.
Using the Circle feature will really help you get content to people who are actually interested in it. It’s extremely useful that Google+ gives you the option of sending specialized content to a directed group of people. Sure, you don’t want to overdo it to the point where you’re spamming people. But the occasional suggestion of something they’d be interested in? That’s a plus 😉
4. HOW TO FIND AND INTERACT WITH COMMUNITIES.
Where Facebook has Groups, Google+ has communities. It’s a great way to find people, once again, of a certain Niche. If you’re a blogger, niche is a word you’ve probably heard many times. So, the functions of Google+ so nicely complimenting the idea of a niche makes it the perfect place to start growing your personal brand.
Search for communities that interest and/or represent you. I guarantee, no matter what it is…there’s a community for it. You’ll likely then have to ‘apply’ for membership…which I imagine will likely always be granted. It’s important though, to recognize the rules of each community. Most will have guidelines on how you’re allowed to share content. These guidelines/rules are in place to prevent the community from becoming one giant spam board. Observe and follow these guidelines! We’re not out to make enemies here; we’re out to make friends.
Sharing a post with a community is extremely simple! Set your post up the same way you would share with the Public, but instead, select the community of choice from the drop down. Remember to keep your post as engaging as possible (as discussed last week). Pick your best photo and write the most engaging description possible…without going too overboard. It’s always better to keep things succinct and to the point.
Now, you might want to be a part of a community just to have a target audience to distribute content to. But, it’s definitely worth your time to interact with the members! Same as you would on Twitter or any other social media platform, the more you jump into the conversation and interact with people…the better. Everyone loves being talked to on social media right? I mean, who honestly gets pissed when they see they have mentions or comments? Dare I say, no one? So put yourself out there and connect with other members. You could develop online relationships as well as be growing your brand right there through networking.
And that’s it!
I hope this series was helpful to you. I know it was very simple and to the point, but I wanted to cover the basics of how to get using Google+ because the most important thing is that you do! Sure, nothing is foolproof…but I really believe by following my simple advice you’ll see results in no time. More and more I see the decline of Facebook and the rise of Google+…and it’s better to get on board now than be chasing the train later, don’t you think?
Let me know if there’s anything you’d like me to get more in depth on. I’m happy to help! Also, if there’s any other blogging/social media/marketing post you’d want to see please let me know. I read a lot about this stuff for work (I work in marketing) and I’m happy to lay down basics for you in any way. In fact, I love nothing more than checking out some of the most popular marketing blogs such as The Daily Search Engine Marketing blog to find out more about the latest happenings from the digital marketing sector so please do let me know your thoughts. I’m kind of thinking SEO should be my next series. Anyone interested? If you wanted to get some SEO insight, check out this SEO Agency or someone similar. It is so important to optimize your website for search engines these days. Using SEO techniques and strategies can help your online content to stand out from the crowd. Getting started can be tricky though, which is why some companies and businesses choose to reach out to an SEO Specialist for specific advice and guidance. As with any major decision, if you are considering reaching out to an SEO expert, remember to always do your research first to find a specialist who can help you to achieve your goals. It might also be useful to choose a company local to you – for example, if you’re based in Australia you might want to search for perth search engine optimisation. Being in the same time zone can make things a bit easier, especially to begin with whilst you’re getting started.